My EMF (Execution, Momentum, FLOW):

Strategies: (Doing the right things!)

Business Development / Lead Generation
Operations
Web/Technology (IT, Interactive Marketing, etc)
Communications

Tactics: (Doing the things right!)

Operational Excellence
Best Practices
Documentation
Collaboration Tools
3rd Party Resources

Lead Generation Strategies:

NP3 (Networking, Prospecting, and Personal Promotion) mastery
Commit to 6 hours per week as a recurring schedule to NP3
Campaigns (Target Marketing, Viral Marketing, Direct Mail)
Web 2.0 / Social Media