My Notes (Ideas, Blogs, Training, etc)

Recommended Reading List:

Who Moved my Cheese?, Raving Fans – Ken Blanchard
Little Red Book of Selling – Jeffrey Gitomer
PsychoCybernetics – Maxwell Maltz
Tipping Point, Blink, Outliers – Malcolm Gladwell
Smart Talk – Lou Tice
The Slight Edge – Jeff Olsen

Employee vs. Employer Mentality

“Are you in an environment of Employees or Employers?”

Employees:
• Simply “work here.”
• Complain a lot
• Move around from company to company
• Have no control of company’s future

Employers:
• Take full responsibility of their business
• Invest more time, effort, and money
• Take pride in what they do
• Have total control of company’s future

CAUTION: You may find examples of both “employees” and “employers” in your office environments. “Employees” are generally the agents who “hang around” the office all day long without much productive use of time. “Employers” tend to be the more productive individuals who come into the office to do the business they need to do. They focus on productivity and systems.

Customer vs. Client

“What is the difference?”

• A customer is someone who is seeking a product or service, not a person.
• A client is someone who is seeking a person who provides a service or product.

Sushi analogy

A sushi customer will go to a restaurant based upon reputation, location, price, etc. They will:

• Order from the waitress/waiter
• Will choose what they want from the paper menu
• Will tip only the server

A sushi client will go to a restaurant not based upon the reputation, location, or price, but rather the relationship that he has with the sushi chef.

• He will go to the sushi bar, not a table
• He will acknowledge and be acknowledged by the sushi chef
• He will NOT order from a menu (only drinks)
• He will EXPECT and RECEIVE only the very best and freshest fish of the day
• He will RECEIVE special items that are not even on the menu
• He will humbly TIP the sushi chef as well as the server.

The POINT: Client loyalty
• Will always come back
• Will bring friends and family
• Will be willing to pay more for better service/product

A Paradigm Shift

“What is a paradigm shift?”

According to “dictionary.com,” a paradigm is:
1. A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community that shares them, especially in an intellectual discipline.
Therefore, a paradigm shift occurs when a set “way” of doing something is forever altered or changed. A Paradigm shift is also beyond a trend. It will not go back to the way things were after a period of time.

Examples:
• Communication via. Mobile phones, email, Instant Messaging, etc.
• Airport and Homeland Security Pre-9/11 and Post-9/11
• CD’s and DVD’s vs. LP’s and VHS

Primary Cause for many Paradigm Shifts: advances in TECHNOLOGY

How have you shifted? Take a look at your operations. Has technology changed your industry over the past 5 years? Have you chaged YOUR systems over the past five years?